CIMM London

CIMM London is our first Summit overseas, bringing together top executives in media, advertising and research, to debate and discuss the most exciting innovations and critical issues defining the industry.

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CIMM London

Hosted at the Ham Yard Hotel

1 Ham Yard

London W1D 7DT

United Kingdom

Speaker

Lyn Garner

Motion Designer

Corialent

Lyn Garner is a Motion Designer at Corialent. Lyn comes to the role as a 10-year veteran of Realogy Holdings Corp, serving in numerous capacities along the way.

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Speaker Name

Short speaker biography.

12 pm

Welcome and Introductions

Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message.

Location: Blue Room

12 pm

Welcome and Introductions

Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message.

Location: Blue Room

12 pm

Welcome and Introductions

Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message.

Location: Blue Room

12 pm

Welcome and Introductions

Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message.

12 pm

Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message.

Four non-traditional measurement providers present new approaches to analyzing and acting on viewer behaviors.

Dec 9th, 9am - 5pm GMT

The Final Countdown!

Time left for the event days hours minutes seconds

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CIMM London

CIMM London is our first Summit overseas, bringing together top executives in media, advertising, and research to discuss and debate the most exciting innovations and critical issues shaping the industry.

We're delighted to feature Beet.TV as our media partner.

Video Coverage is sponsored by Index Exchange.

Register Now!

Event Details

Date

Dec 9th, 9am - 5pm GMT

Location

Speakers

Jon Watts

Managing Director

CIMM

Portrait

Evan Cohen

SVP, Projects &
Strategic Initiatives
CIMM

Portrait

Alex Wright

Programmatic & Data Leader

Channel 4

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Andrew Casale

President & CEO

Index Exchange

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Brian Jacobs

Founder

BJ&A

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Cadi Jones

Senior Vice President

Europe

Index Exchange

Portrait

Colleen Fahey Rush

EVP & Chief Research Officer

Paramount

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Dan Cohen

Director, Product & Innovation

Sky Media

Dave Morgan

Chief Executive Officer

Simulmedia

Portrait

Faisal Karmali

VP, Digital Business Operations

CNN International Commercial

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Helen Price

Global CIO

Wavemaker London

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Jack Smith

Chief Innovation Officer

DoubleVerify

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James Rooke

President

Comcast Advertising

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Jayesh Rajdev

Controller, Advanced Advertising

ITV

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Jenny Bullis

Chief Executive Officer

UK & Ireland

dentsu

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Jon Waite

Global Managing Director
Havas Media Group

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Justin Lebbon

Global Advisor

Kindred

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Karen Nelson-Field

Founder & CEO

Amplified Intelligence

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Kelly Williams

Managing Director, Commercial

ITV

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Lauren Wetzel

Chief Executive Officer

InfoSum

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Mark Marshall

Chairman

Global Advertising & Partnerships

NBCUniversal

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Mike Welch

Chief Executive Officer

Captify

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Nami Patel

SVP, Strategy & Business Development

Disney

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Nick Manning

Founder

Encyclomedia International

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Nick North

Director of Audiences

BBC

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Paul Goode

SVP, Strategic Partnerships

Comscore

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Phil Jackson

Global Digital Marketing Effectiveness Innovation Director

Haleon

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Phil Smith

Director General

ISBA

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Ruth Cartwright

Investment Director

Sky Media

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Sameer Modha

Measurement Innovation Controller

ITV

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Sarah Mansfield

Former VP, Global Media

Unilever

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Seun Odeneye

Managing Director, UK and Ireland

Kinesso

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Stéphane Coruble

Chief Executive Officer
RTL AdAlliance

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Sue Unerman

Chief Strategy Officer

Global

Brainlabs

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Tanwa Edu

Head of Attention Consulting

Lumen Research

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Thomas Bremond

Chief Revenue Officer

International

FreeWheel

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Yannick Carriou

Président Directeur Général
Médiamétrie

The Final Countdown!

Time left for the event days hours minutes seconds

The countdown doesn't work if the event start date is set to TBD

Monday, Dec 9

9:00 - 10:00 am

Breakfast & Registration

Fuel before a full day of content. Attendees can network, eat in the communal areas, or grab a quiet bite in an alcove.

10:00 - 10:10 am

Welcome, introduction to CIMM & today's Summit

Introducing CIMM's mission, recent work and the agenda for CIMM London.

Jon Watts | Managing Director - CIMM

10:10 - 10:40 am

Building the Premium Video Market of the Future

Speakers from across the industry explore the state of the market and set out their priorities for the premium video marketplace.

Ruth Cartwright | Investment Director, Sky Media

Stéphane Coruble | CEO - RTL AdAlliance

Sue Unerman | CSO, Global - Brainlabs

Thomas Bremond | CRO, International - FreeWheel

10:40 - 11:00 am

What’s wrong with advertising – and how do we fix it?

Industry veterans Brian Jacobs and Nick Manning present their unique perspective on adland and their proposals for improvement.

Brian Jacobs | Founder - BJ&A
Nick Manning | Founder - Encyclomedia International

11:00 - 11:15 am

Reinventing commercial TV in the 2020s

One of the UK's most experienced media executives discusses ITV's transformation and the reinvention of ad-funded TV.

Kelly Williams | Managing Director, Commercial - ITV

11:15 - 11:30 am

The future of measurement

11:30 - 11:50 am

Networking Break

Get caffeinated, grab a snack or check up on email.

11:50 am - 12:05 pm

TV's data-driven future: Viewpoint 1

The CEO of Index Exchange presents a unique perspective on TV's future.

Andrew Casale | CEO - Index Exchange

12:05 - 12:45 pm

The big debate: Measurement, currency and investment. Are buyers and sellers aligned?

The big debate: are buyers and sellers aligned about the future of measurement, currency and investment?

Jenny Bullis | CEO, UK & Ireland - dentsu

Phil Smith | Director General - ISBA

Sarah Mansfield | Former VP, Global Media - Unilever

Yannick Carriou | Président Directeur Général - Médiamétrie

12:45 - 1:00 pm

TV's data-driven future: Viewpoint 2

A second perspective on TV's future from the CEO of Captify.

Mike Welch | CEO - Captify

1:00 - 2:00 pm

Lunch

Network, eat in the communal areas, or grab a quiet bite in an alcove.

2:00 - 2:25 pm

Reinventing live TV in the age of streaming

Streaming has the potential to supercharge live TV - what's the opportunity?

Cadi Jones | SVP, Europe - Index Exchange

Faisal Karmali | VP, Digital Business Operations - CNN

Seun Odeneye | Managing Director, UK & Ireland - Kinesso

2:25 - 3:00 pm

How is attention going to change the future of media planning and buying?

Attention metrics are being adopted across the industry - but will they really transform planning and buying?

Jack Smith | Chief Innovation Officer, DoubleVerify
Jon Waite | Global Managing Director - Havas Media Group

Karen Nelson-Field | Founder & CEO - Amplified Intelligence
Phil Jackson | Global Digital Marketing Director - Haleon

Tanwa Edu | Head of Attention Consulting - Lumen Research

3:00 - 3:20 pm

A US perspective: Building the Premium Video Marketplace of the Future

Two of the most senior executives in the US TV ad market discuss their vision - or visions? - for the future.

James Rooke | President - Comcast Advertising
Mark Marshall | Chairman, Global Advertising & Partnerships - NBCU

3:20 - 3:40 pm

Networking Break

Get caffeinated, grab a snack or check up on email.

3:40 - 4:05 pm

Data collaboration - can't we all just get along?

TV's future is data driven, but do we need new pipes and platforms to unlock the full potential of real collaboration?

Alex Wright | Programmatic & Data Leader - Channel 4

Dan Cohen | Director, Product & Innovation - Sky Media

Jayesh Rajdev | Controller, Advanced Advertising - ITV

Lauren Wetzel | CEO - Infosum

4:05 - 4:30 pm

Streaming and the future of measurement

Streaming is changing measurement, presenting both challenges and opportunities - are we heading towards a paradigm shift?

Colleen Fahey Rush | EVP & Chief Research Officer - Paramount

Nick North | Director, Audiences - BBC

Paul Goode | SVP, Strategic Partnerships - Comscore

4:30 - 5:00 pm

Predicting the future: the market in 2030

A closing interactive session: what will the market look like in 2030? Be prepared to cast your vote!

Dave Morgan | CEO & Founder - Simulmedia

Helen Price | Global CIO - Wavemaker London

Nami Patel | SVP, Strategy & Business Development - Disney

Sameer Modha | Measurement Innovation Controller - ITV

Mainstage Sessions

2:50 - 3:05 pm

Industry Fireside Chat

An inside look at how Disney has retooled its team and tech stack to better capitalize on the shift to streaming -- including an update on addressable and self-serve.

Michelle Marchewka - Disney
Tameka Kee - CIMM

3:05 - 3:15 pm

Networking Break

Attendees can get caffeinated, grab a snack or check up on email.

3:15 - 3:30 pm

Industry Fireside Chat

Thoughts on the future of content consumption, streaming and monetization.

Speaker TBA

3:30 - 4:00 pm

Sports, Streaming & the New Metrics of Fandom

In the era of streaming, binging and VOD, live sports may truly be the last frontier for appointment-based viewing. That makes understanding who’s watching all the more important. Panelists will discuss improvements and advancement in audience and content measurement around live sports events.

Tameka Kee - CIMM

Additional speakers TBA

4:00 - 4:30 pm

Pay Attention: Not All Content is Created Equal

Some companies invest billions in producing, procuring and licensing content for CTV - while others spend almost nothing. But in the end they're all fighting for the same advertisers' budgets. So what’s the real value of premium content when it comes to capturing attention (and advertising) in the FAST era?

Yan Liu - TVision
Additional speakers TBA

4:30 - 6:00 pm

Networking Reception

Join us for delicious small bites and signature (alcoholic and non-alcoholic) beverages.

Collaborative Effort.

Meaningful Change.

Location

Collaborative Effort. Meaningful Change.

RSVP